Many books written on the topic of social media spend the majority of their time persuading readers why they need to incorporate social media into their marketing campaigns. However, what these authors fail to realize is that the majority of readers no longer need to be convinced about the power of social media marketing, but…
Tag Archive: Social Media
Twitter Lists: Pros and Cons
I’m sure everyone is aware by now that Twitter has implemented the ability to create lists. When they started rolling out this feature I wasn’t sure whether I wanted to make one (I still haven’t made one). I am forever making lists (i.e. to do lists, grocery lists, topic lists, etc.) because they help me stay organized. Plus, I absolutely love the feeling of victory I feel in being able to cross off a task (I am well aware that this may also indicate I need to get out more, but let me have my moment okay!).
Are you more than a logo?
In my last blog post, I discussed how important it is for companies to implement a multifaceted methodology into their social media campaign. Last Thursday (Oct. 15th), I had the pleasure of seeing this approach in action when I attended the opening of Garrett Popcorn’s store on Michigan Avenue.
For those unfamiliar with Garrett Popcorn it is the BEST popcorn you will ever taste (I am neither exaggerating nor being paid to say this!). This is Garrett Popcorn’s 60th year of being in business and they were opening up a location on Michigan Avenue. Obviously, they wanted to tie the two milestones together, while simultaneously demonstrating to their customers how much they appreciate them.