Tag Archive: Business

Go with what you know-Part 2

When an employer is influenced in hiring a candidate based upon their connections, the employer is doing themselves a disservice. I have no problem with hiring people within your network if they have the experience that is required to get the job done. However, where the problem comes in at is when employers choose to “overlook” qualifications altogether and rely solely on a candidate’s connections. You don’t have to look very far to see examples of how embracing this type of thinking can backfire (i.e. public officials, large corporations, etc.).

I often wonder if the reason why many employers resort to using this tactic is because it will “relieve” them of the pressure of having to sort through resumes, profiles, etc. Regardless of how time consuming it may be, I believe that it is imperative that companies put forth the necessary effort to hire a qualified candidate.

Go with what you know

What matters most in one’s quest to succeed in business—who you know or what you know? This is a question that seems to keep resurfacing in my life (i.e. talking with friends, watching the news, etc.), so I figured I would write about it to get your opinion on the matter. I am sure that you do not need me to tell you that this question cannot be responded to with ease.

Are you more than a logo?

In my last blog post, I discussed how important it is for companies to implement a multifaceted methodology into their social media campaign. Last Thursday (Oct. 15th), I had the pleasure of seeing this approach in action when I attended the opening of Garrett Popcorn’s store on Michigan Avenue.

For those unfamiliar with Garrett Popcorn it is the BEST popcorn you will ever taste (I am neither exaggerating nor being paid to say this!). This is Garrett Popcorn’s 60th year of being in business and they were opening up a location on Michigan Avenue. Obviously, they wanted to tie the two milestones together, while simultaneously demonstrating to their customers how much they appreciate them.

How to work with a Virtual Assistant

Has your to do list gotten out of hand? The fastest way to get it back under control is to outsource tasks that prevent you from focusing on your business to a Virtual Assistant (Virtual Assistants can also be hired by individuals). You may be interested in partnering with a virtual assistant, but might not be familiar with how to find and work with one.

Do you read billboard ads?

Like most people, whenever I am trapped on the expressway I comfort myself by listening to music. However, on my way home yesterday instead of being entertained by music, I did something I have not done in a long time—I started reading billboard ads.

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