Many books written on the topic of social media spend the majority of their time persuading readers why they need to incorporate social media into their marketing campaigns. However, what these authors fail to realize is that the majority of readers no longer need to be convinced about the power of social media marketing, but…
Tag Archive: Business
On Brushing and Flossing and…Social Media
This is a guest post by Claudia Anderson, Owner of Family Dental Care Park Ridge. Be sure to follow her on Twitter (@ParkRidgeDDS) and Facebook. I am a dentist. You know, the person you have a love/hate relationship with at least twice a year. The person who lulls you into a sense of calm with…
Let go and grow
I am huge fan of to do lists. However, I have always found it ironic that I fail to make the king of all lists—New Year’s Resolutions. I do not participate in making New Year’s Resolutions because I feel like it is setting myself up for failure. Mainly, because this is a list that contains tasks that I will never be able to cross off because I realize I am a never ending project.
How to Create a Company Name
“You will never get a second chance to make a first impression,” is one of my favorite quotes. It is imperative that you keep this in mind when choosing your company name.
You can have the best product in the world and it will all be in vain if people cannot remember your company name. Your company name sets the tone for your brand.
Go with what you know-Part 3
This is the last part in my series called Go with what you know
In my last post, I discussed why companies should not hire a candidate based upon their connections, but for what they know. However, there is another option that many companies tend to overlook when hiring a candidate—potential.
I think companies miss out on hiring a lot of talented people because they cannot think outside of the box. Companies have a bad habit of classifying whether someone is capable of performing a job based upon their level of education or because they do not have a background in a particular industry.