You’re confident that you have made a fantastic product, so now it’s time to showcase it to the rest of the world! However, after the unveiling of your product you aren’t experiencing the success you anticipated.
Who is sharing the message about your product? The “messenger” plays a large role in determining how others view your product. It’s important to cultivate an army of messengers that rave about your brand.
- Consumer reviews are significantly more trusted—nearly 12 times more—than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO. (eMarketer, February 2010)
- 71% claim reviews from family members or friends exert a “great deal” or “fair amount” of influence. (Harris Interactive, June 2010)
- 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. (ROI Research for Performance, June 2010)
- Majority of consumers (74%) rely on social networks to guide purchase decisions. (Gartner, July 2010)
- Nearly two-thirds of consumers (61%) use search engines to help them in their product research decisions leading up to purchase. (eConsultancy, July 2010)
Brand ambassadors can make sure your army wins the battle in gaining brand recognition. Brand ambassadors are individuals that have had positive experiences with your brand and are willing to share their satisfaction with others.
This is where TargetStars enters the picture! Allowing TargetStars to test your product will increase your opportunity to gain brand ambassadors. With TargetStars’ honest feedback (emphasis on HONEST), you will save time, energy, and money. Many of TargetStars’ associates and friends enjoy living life to the fullest. Just like our CEO, LaTosha Johnson (check out her personal blog at http://www.starchilife.com), these individuals have a variety of interests and are constantly in situations that increase their opportunity to connect with your audience.
We welcome the opportunity to team up with brands that are aligned with our company values. TargetStars looks forward to hearing from you!
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