Four years ago I jumped into the blogging arena to share marketing information with individuals seeking to elevate their business. Although I have enjoyed sharing this information with you, I am taking a hiatus from blogging here in order to further develop a new project I started back in July called StarChiLife. I have…

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I have a serious case of tablet envy and it seems as if the universe is taunting me because I don’t have one. I love tablets because they are small enough to fit in my purse and they would allow me to be productive anywhere. Needless to say, I want one!  Especially, since I had…

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As I mentioned in my prior post, VIA is a great approach to create new market space. This post will provide you with the information you need to implement this approach into your marketing campaigns. The Value Innovation Approach has numerous steps that must be adhered to in order to successfully execute this method.  I…

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