Word of Mouth Marketing

Word of Mouth Marketing

Business owners are always seeking cost effective methods to attract new customers. However, none of them will ever be as effective as word of mouth marketing. Word of mouth marketing is a technique that requires companies to come up with concepts that would appeal to their customers and compel their customers to share their experiences with others. This is a skill that many business owners are always seeking to perfect, which is why I was excited when I came across Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz.

The introduction to this book entices readers into feeling as if they are in for a treat because they are about to learn something new regarding word of mouth marketing. Click here to read more.

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Summer Seven1010 Tweetup at Wildfire

by targetstars on July 12, 2010

Having fun at Wildfire!

I thoroughly enjoy meeting new people, so I try to attend at least two networking events a month. However, I currently live in the suburbs and the majority of the networking events are in the heart of the city so it is oftentimes difficult for me to make it into the city (Chicago). During one of the networking events I connected with people who also lived in the suburbs that made the trek into the city to attend the event. As we swapped traffic horror stories (anyone who takes I-290 knows my pain…), I commented that I wished they had more networking events in the suburbs. Not sure how the rest of the conversation went, but somehow I got talked into hosting my own tweetup (Summer Seven1010 Tweetup at Wildfire Restaurant in Schaumburg).

I have been to many fabulous networking events, such as the BobBrunchSunday or TheRoofTweetup and I wanted to make sure everyone that attended had a terrific time. Therefore, I enlisted the help of  Houseonahillorg and Melodie, the amazing social media from Wildfire for their assistance in putting together my first tweetup. In case you’re thinking about hosting your own tweetup, here are some tips to making sure it is a success:

A reason: Have you ever been invited somewhere by a friend or colleague and leave wondering why you went in the first place? You do not want people to feel this way about your event, so make sure to let them know why you’re throwing the event (it doesn’t have to be anything fancy—check out my description).

A nice name: We wanted to make sure that we had a name that would be memorable and fun to say (Summer Seven1010 Tweetup at Wildfire). Houseonahillorg made the awesome suggestion to play around with the date (i.e. July 10, 2010).

A great venue: I absolutely LOVE Wildfire restaurant ( I have been to just about all of their locations). They truly do have fantastic food and the fact that Melodie, the person in charge of their social media campaign, is super friendly makes me love the place even more! Many people may fear hosting a tweetup because they are not sure if they will be able to find a place willing to allow them to host it, but you will be pleasantly surprised. There are a lot of restaurants, cafes, game venues, etc. that would love the opportunity to gain exposure for their business as well. Collaborations are key in hosting a fantastic tweetup.

A great RSVP application: One of the hardest aspects in planning any event is the guest list. You want to make sure that you are keeping track of who is attending due to obvious reasons such as running out of food, addressing space issues, etc. I found tweetvite extremely easy to use and it allows people to login using their Twitter or Facebook ID.

A swag bag: I don’t know about you, but I love receiving presents (who doesn’t?!). Therefore, in order to make your tweetup even more memorable you should try to get other local businesses to participate in your event by seeing if they would be willing to donate their products or services as swag for your event.

I was quite pleased that we were able to give away the following for our swag bag:

  • 2010 Bit Defender Internet Security software (since the majority of us interact online it only makes sense to make sure we protect our computers)
  • Gameworks free game card (one of my favorite gaming venues to go to and highly recommend you check it out!)
  • Chocalatines (if you couldn’t tell from the name, they served us very yummy chocolate)
  • TargetStars mini beach bag filled with beauty products (this was from us—who doesn’t want to look good?!)
  • We also had a raffle for Wildfire spices and dinner for two (Congrats to Mitch from Northeast Cooling on winning the raffle)

I am especially grateful again to these companies for participating in our tweetup. This event was a success because of you!

Melodie, me, Houseonahillorg

A great team: I could not have done this tweetup with out these two amazing ladies! Keeping track of the RSVP list, contacting vendors to participate in your swag bag, marketing the event, etc. are extremely daunting tasks for one person. Therefore, I highly suggest you enlist some assistance.

A photographer: You don’t need to hire a pro, but you definitely want to make sure that you have some pictures to share with those that attended the event.

A thank you blog post: I am sure you realize that I am currently performing this step. It is important to thank everyone that took time out of their busy schedule to attend your event. I am taking this opportunity to thank everyone that participated in this event because you have given me the push to host another one!

Tell us why you like attending networking events and you will be entered into our drawing to score some swag!

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Life Entrepreneurs

Life Entrepreneurs

People are always seeking ways to create the perfect work-life balance. Many may challenge that such a balance does not exist if you are an entrepreneur. However, those that subscribe to this notion would be shocked to meet the entrepreneurs in Life Entrepreneur by Christopher Gergen and Gregg Vanourek. The authors interviewed 55 business and social entrepreneurs that are leading extraordinary lives because they all share eight characteristics. You may not be aware of everyone named in this book, but I guarantee you will never forget them after reading their stories. The authors have coined the phrase “life entrepreneurship” as one who seeks to “create a life of significance through opportunity recognition, innovation, and action.” Click here to read more.

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Book Review: The Zen of Social Media Marketing

May 25, 2010

Many books written on the topic of social media spend the majority of their time persuading readers why they need to incorporate social media into their marketing campaigns. However, what these authors fail to realize is that the majority of readers no longer need to be convinced about the power of social media marketing, but [...]

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2010 Windy City Social Marketing Challenge

May 24, 2010

One of my favorite ways to acquire new skills is through collaboration. I recently attended the Windy City Social Spring 2010 Marketing Challenge at Macy’s Narcissus Room. The event consists of three companies presenting case studies and nine teams are charged with the task of creating a marketing plan that will enable these companies to [...]

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Book Review: VA Survival Guide

April 19, 2010

I am sure you do not need me to tell you that the Virtual Assistant Industry is flooded with Virtual Assistant books.  Many of them discuss the process in starting a Virtual Assistant business, but few concentrate on what it takes to maintain and expand the business. Tina Marie Hilton, author of VA Survival Guide [...]

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Jump on the Tweetup Bandwagon

March 25, 2010

I have had a couple people ask me, “What is a tweetup?” A tweetup is when people who interact on Twitter decide to meet in real life. Regardless of whether you use Twitter, I highly suggest you attend a tweetup event. Over the past two weeks, I have had the pleasure of attending two incredible [...]

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Book Review: Trust Agents

March 15, 2010

Cover via Amazon Many business professionals are seeking new ways to connect with their target market because they realize the traditional marketing techniques are not as effective. Consumers are spending less and companies are encountering difficulty in getting recognition for their brand because they (consumers) “…have become more wary of where the information they receive [...]

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On Brushing and Flossing and…Social Media

March 9, 2010

This is a guest post by Claudia Anderson, Owner of Family Dental Care Park Ridge. Be sure to follow her on Twitter (@ParkRidgeDDS) and Facebook. I am a dentist.  You know, the person you have a love/hate relationship with at least twice a year.   The person who lulls you into a sense of calm with [...]

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Skribit: The Cure for Writer’s Block

March 2, 2010

As a blogger, I am sure at some point in time you have had a case of writer’s block. If you want to get the cure, then I highly suggest you check out Skribit.

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