Many books written on the topic of social media spend the majority of their time persuading readers why they need to incorporate social media into their marketing campaigns. However, what these authors fail to realize is that the majority of readers no longer need to be convinced about the power of social media marketing, but how to effectively leverage these tools to spread the word about their product or service. I suspect many people might have given up in their quest to find a social media marketing book that combines the why and how to use social media marketing.
Therefore, it brings me great pleasure to inform you that such a book does exist! Shama Kabani, author of The Zen of Social Media Marketing truly does live up to the claim of “…being the last social media guide you’ll ever need.” Click here to read the rest of the review.
