Many business professionals are seeking new ways to connect with their target market because they realize the traditional marketing techniques are not as effective. Consumers are spending less and companies are encountering difficulty in getting recognition for their brand because they (consumers) “…have become more wary of where the information they receive comes from, and with good reason.” The only way to truly bridge the gap between companies and consumers is to establish trust. Trust Agents by Chris Brogan and Julien Smith equips their readers with six characteristics that one must possess in order to successfully conduct business over the Web. Click here to read the rest of the review.
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This is a very good and practical book on how to use social media to build trusting relationships. I like the idea of thinking of business as a video game hacker by thinking of ways to get to your goals faster.
My recent post What It’s Like To Get Tased
- spam
- offensive
- disagree
- off topic
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