Real You Incorporated by Kaira Sturdivant Rouda

Women decide to become entrepreneurs for a variety of reasons. When they make the leap into becoming business owners, they quickly realize the struggle of finding the answers they need to effectively navigate their journey through entrepreneurship. In their quest, they frequently receive information that they already know or information that pressures them into imitating other companies. Kaira Sturdivant Rouda, author of Real You Incorporated helps women achieve success by creating a brand that celebrates authenticity. Rouda states that a real brand can only be created, “When the essence of each—you and your business—are in alignment.” Read the rest of this review here.