Individuals and companies are continuing to allocate their time and resources to social media. Although this form of marketing is relatively inexpensive, many still struggle to comprehend the concept or the ability to effectively incorporate this element into their marketing campaigns. Lon Safko and David K. Brake wrote The Social Media Bible: Tactics, Tools & Strategies for Business Success in order to educate people in how to promote their product or service.
Yearly Archives: 2010
A loss can be a win
This is a departure from my “normal” blog posts about social media, business tips, etc. You have been warned… What is your definition of a win? Many people consider obtaining (insert goal(s)) to be a win. Why? The goal you desired to achieve was something you had originally lacked. However, through your efforts you were…
Book Review: The Boss of You: Everything a Woman Needs to Start, Run, and Maintain Her Own Business
The marketplace is inundated with business books that many individuals flock to for guidance and inspiration. I am finding it to be increasingly more difficult to find a business book that “speaks” to you, let alone one that specifically addresses the challenges women face in operating a business. So I am sure you can understand…
Book Review: Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz
Business owners are always seeking cost effective methods to attract new customers. However, none of them will ever be as effective as word of mouth marketing. Word of mouth marketing is a technique that requires companies to come up with concepts that would appeal to their customers and compel their customers to share their experiences…
Summer Seven1010 Tweetup at Wildfire
I thoroughly enjoy meeting new people, so I try to attend at least two networking events a month. However, I currently live in the suburbs and the majority of the networking events are in the heart of the city so it is oftentimes difficult for me to make it into the city (Chicago). During one…