Why should your business remain home-based?

Brooklyn Home Office
Image by mkosut via Flickr

If you own a business and were presented with the choice to work from home or from a location outside of the home which would you choose? I think it would be safe to say most would prefer working from home. Therefore, it was not a surprise to me when I came across this article stating that the majority of small business owners who started their business at home continue to remain home-based. Oftentimes, the desire to save money is cited as the main reason why many small business owners choose to remain at home.

However, I believe one of the main reasons that plays a role in the decision to remain home-based is flexibility. One of the reasons often cited in why people pursue entrepreneurship is their desire to combine their passion (aka their “dream job”) with their personal life. We all understand the fact that we need to make a living, but we also want to be able to spend time with our family and friends (hence, why we work). When you work from home you are able to spend more time with your family and friends while performing a job that you love. You literally have the best of both worlds, so why would you want to rock the boat by moving your business outside of the home?

In my opinion, I sometimes feel that people do not give home-based businesses the respect that they deserve. Some still subscribe to the viewpoint that you have not “made it” until you have moved out of the home. Do you remember the last time you saw a home-based business owner’s profile plastered on the cover of a business magazine?  I certainly cannot recall an instance which is why I wish there were more articles such as this one highlighting the achievements of home-based business owners. Those of us that have home-based businesses already know that we are more than capable of serving the needs of our clientele from the comfort of home.

I believe you work harder when you work from home. I often lose track of time because I become so engrossed in my work. I find working from home to be less distracting because you do not have to worry about coworkers stopping by your desk to chat or sitting in meaningless meetings. When you are in a comfortable environment (for many people this place would be home) and doing something that you are passionate about, you are prone to work longer. However, working from home enables you to choose when and how you spend your day because you have the power to structure your schedule. Oftentimes, working outside the home can be more of a headache because you have to worry about commuting, who will pick up the kids from daycare, etc. Again, I realize many people start businesses from their home, but I do not believe that saving money is the sole reason why many of these businesses remain home-based.

Do you feel that saving money and technological advances are the main reasons businesses that started at home continue to remain home-based once they experience growth?

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