- Image by © dabawenya © (back to normal for a while) via Flickr
Does the idea of article marketing without you writing any articles sound appealing to you? If you answered ‘yes’ you are in luck! It is possible to reap the benefits of article marketing the following ways:
Hire a ghostwriter. Ghostwriters are writers who write on behalf of you. The articles ghostwriters pen belong to you and the beauty of hiring one is that you reap the benefits. Your audience will never know the difference—if you choose the right one. Keep the following in mind when choosing a ghostwriter:
- Samples please. Before you hire a ghostwriter, check out prior articles they have written. In my opinion, the best and fastest way to judge a ghostwriter is by their blog (those who love to write often have blogs). Blogs require frequent updating and in order to keep people coming back for more, they must have quality content. A good ghostwriter is versatile. Their articles should cover a variety of topics and each article should be unique.
- Make sure they know you. In order for you to successfully pull off the ghostwriting stunt, make sure that your ghostwriter and you are on the same page. You want to be sure that your ghostwriter writes in the same style your clients expect to come from you.
- Do not make them guess. You need to give your ghostwriter some guidelines. You need to inform them of the topics you wish for them to write about in order for your partnership to be successful. Leaving the topic of your articles up to your ghostwriter could be risky because they are not familiar with your audience and will not know what topics your audience is seeking to gain more information. However, you do, so you need to give your ghostwriter some guidance and point them in the right direction.
Go article hunting. There are plenty of article directories that give you permission to post their articles on your website. There is only one catch—you have to make sure that you credit the author ( you do not have to do this with a ghostwriter). Remember, the goal of article marketing is to demonstrate your expertise. If you are always crediting other authors—why should readers keep coming to your website when they could go straight to the author’s website? Definitely, keep this in mind if you plan on choosing this option.
Article marketing is a highly cost effective marketing technique. The only major investment is time. However, using the aforementioned options enables you to devote more time to work on your business. Isn’t it nice to know that you can reap the benefits of article marketing without ever typing a single word?
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